WAKEFIELD KEEPS SCORE
Fans compare the event experience to expectations of what it should be. Find out how your event compares each step of the way from arrival to departure. Advanced segmentation analysis reveals which fans and which steps need the most help.
Hear what our fans have to say about us.
“Wakefield allows properties to tell compelling, data-driven stories about their partnerships. They supply data of the quality brand managers at Disney, Ford or Starbucks are accustomed to seeing from firms outside of sports and entertainment. It is the best partnership research I’ve seen, and on top of it all, they’re really nice people!”
Kevin Keller, Dartmouth College
Author: Strategic Brand Management: Building, Measuring, and Managing Brand Equity
“We have all the Kanter data and digital media numbers, but without the Wakefield data we would wouldn’t have as good a story to tell this year.”
John Espley, The Open
Commercial Partnerships, R&A
“Brands want the Wakefield data because they trust the results. It shows how their brand truly impacted the end consumer. How did it make our fans feel? Did the fans change their opinion about the brand due to the partnership? That’s what really excites brand managers and executives.”
Matt Webb, New Orleans Saints & Pelicans
Vice President, Corporate Partnerships