Guide

Toggle between the contract length tab and the asset engine tab. The category filter narrows the scope to that partnership sector.

The greater the number of partnerships measured in the category the more reliable the (a) relationship between contract length and recall and (b) asset impact on KPIs.

The Wakefield Asset Engine controls for individual differences in fan demographics and psychographics to show the relative impact (amount of variance explained) of the partnership assets (independent variables) on selected brand KPIs (dependent variables).

Updates at least quarterly.