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Fan research provider for sports and entertainment properties. Sponsorships work. Wakefield keeps score.

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Research topics

What partnership assets drive KPIs?

Asset Engine

What is a good recall percentage?

Recall benchmarks

How does recall change over time?

Contract length impact on recall

How does recall amplify brand equity scores?

Recall amplification on brand scores

How does brand equity affect the bottom line?

Brand equity impact on bottom line

What impact do VIP tickets have on fans?

Measurable impact of premium tickets

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